Formulate and Create began as a passion project, when I like many others decided it was time to reduce plastic use and waste in my daily life as much as possible. As a busy hairdresser this was a difficult task with the amount of bottles of hair products I bought, sold and used everyday. I decided with all my experience and industry knowledge surely I could make this work. That day I started my studies in natural cosmetics formulation and it changed my entire perception of hair and skincare and the products I’d been using for years. Delving into the science I now not only wanted to reduce plastic, I needed to eliminate harsh synthetic ingredients and pollutants within the products themselves. Not only for environmental factors but for health reasons! So I began formulating and creating a range of products to use on myself, my family and my hairdressing clients. I made a commitment to myself that these products had to be different, they had to be natural, sustainable and more ethical but as a working hairdresser they had to be of professional standard. I would not compromise on quality and I didn’t have to have to.

Having this knowledge allowed me to be more self sufficient and save so much money and I really felt this knowledge needed to be shared. After all, the more people choosing natural, self made products the more we are all able to reduce wasteful plastic packaging going to landfill and reduce harsh synthetic ingredients going down our drains and into our waterways.

There is so much greenwashing in the beauty industry now as we all become more aware of the damage being donen through the over use of synthetic ingredients, plastics and unethical practices. There are of course lots of small businesses now doing the right thing however these products are often very expensive to buy and therefore not always chosen over their cheaper counterparts unfortunately.

Creating your own products under proper guidance really is the best way to know what you’re using is completely natural and ethically made without spending a fortune to have a clear conscious.